Designing involves context. Creative who have a greater knowledge of or empathy with certain contextual issues excel in creative thinking.
Ethic goal motto :
DIVERSE context = BETTER ideation = GREAT campaigns = MORE revenue!
Our desire to secure sustained contracted work is secondary to our primary goal of empowering our clients to gain self reliance once we have executed their design brief. A truly satisfied client adds value to our work by nurturing and maintaining it. This unselfish attitude has in the past led some clients to offer us partnering roles in their companies, as they value the integrity and transparency of our work ethic.