Clap Brand Identity Design

CLAP is a Marketing Firm based in Seoul and New York with a core focus on IT and Video Game industry. We provide a multi-suite of services and solutions to help brands tell their story through a digital experience.

As the name Clap suggests, the company’s goal is to deliver a full satisfaction to its partners. In order to visualize it’s goal, we have designed the symbol based on two icons: applause and high five.

It also sought to establish the brand identity by using a combination of blue and yellow color, which symbolizes analytical and logical planning and strategy, and the yellow color represents creativity.